Armin
Hofmann
The posters he created in the late 1950s and 1960s for cultural clients
such as the Kunsthalle Basel and the Stadttheater Basel possess great
typographic and photographic purity of form. His designs represent an idea in
it’s most pure form as possible for example, he uses an altered photo of an ear
to represent sound.
Studio
Dumbar
Studio Dumbar’s work is colorful and a perfect example of typography
being integrated into a design. The studio uses stretching and pulling to push
type to the point of near illegibility.
Paula
Scher
Scher is included in this list because of the way she turns and
organizes type to create modules and interesting pattern in her posters for the
NY Public Theater. Scher also uses vibrant color and lines to organize and call
attention to different aspects of her designs.
Joesf
Muller-Brockmann
Josef’s work can be categorized as Swiss International Style.
Brockmann utilizes this rigid structural system while at the same time
integrating his type into his designs and images in an interesting manner.
Herbert
Matter
Matter’s work is included on this list because of his unique type
treatment in titles. Particularly in the magazine Art and Architecture.
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