Summary of Abbott Miller's Branding has become oppressive.

Here is a link to the article I am summarizing: http://www.fastcodesign.com/3035300/pentagrams-abbott-miller-branding-has-become-oppressive/7

This article is short and sweet. Abbott Miller is frustrated with the world of branding. When Miller first started out he had to sell his designs to companies and persuade them that branding was essential to a great company. Nowadays companies understand that they need to have a brand. Miller, however, believes that rather than force a stick brand onto a company, that designers should create identities or something more malleable to the changing world and climate of the work place. Brand tends to lose the individuality of different aspects of a company. Forcing the whole company into just one mold. One interesting piece of advice I gleamed from this article is that Miller tends to immerse himself in the history and research before he begins designing. This way he is able to design from a more natural place and his designs seem to clearly align with the company.

Typography questions

What are the advantages of a multiple column grid?

multicolumn grids provide flexible formats for publications that have a complex hierarchy or that integrate text and illustrations. The more columns you create, the more flexible your grid becomes.

How many characters is optimal for a line length? words per line?

50-60 characters and 12-15 words

Why is the baseline grid used in design?

Baseline grids serve to anchor all (or nearly all) layout elements to a common rhythm.

What are reasons to set type justified? ragged (unjustified)?

Justified text makes a clean shape on the page. Its efficient us of space makes it norm for newspapers and books. Unjustified type respects the organic flow of language and avoids the uneven spacing

What is a typographic river?

In typography, rivers, or rivers of white, are gaps in typesetting, which appear to run through a paragraph of text, due to a coincidental alignment of spaces.

What does clothesline, hang-line or flow line mean?

When body text can “hang” from a common line it is called a hang-line

What is type color/texture mean?

Type texture is when you mix something like a big type with a small skinny type to create a visual texture.

How does x-height effect type color?

 A large x-height increases the negative space within each letter, so colors will appear lighter in more white space.

What are some ways to indicate a new paragraph. Are there any rules?

Create a line of space between two paragraphs, you can also indent, however you never indent and also put a line of space between two paragraphs because you are signifying the same break twice.

Pecha Kucha Issuu

Here is a presentation I created based on the life and work of Martin Parr. 

Research on 6 Designers

_ Research the 6 designers listed above and tell us why the are important, influential.. text and images. Post to your blog AND email me your blog (blogger, tumbler, wordpress) address.

Fred Woodard

Woodard is a graphic designer who has worked for major magazines. His magazine designs have become iconic and his "visual language" he created for Rolling Stone magazine is something that will forever be a symbol of great graphic design in the design world. "The energy and innovation necessary to keeping a magazine fresh through almost 400 issues did not go unnoticed. In 1996 when Woodward was inducted to the Art Directors Hall of Fame he was the youngest inductee to date."



Gail Anderson

Anderson also worked for Rolling Stone magazine but now works for a company in New York called SpotCo where she designs posters, billboards, etc. for Broadway and off-Broadway shows. "A lifelong New Yorker, Anderson embodies three virtues: inspiring art director, inspired designer and inspirational teacher. Despite being deceptively low key, she does everything with intense passion."



Tibor Kalman

Salman worked as editor-in-chief of Colors magazine for five years. Prior to that he worked at Interview magazine, Barnes and Noble as a designer and he started the company M&Co. where he did work for a diverse array of clients.

 

Alexey Brodovitch

Brodovitch became the art director at Harper's Bazaar after the Editor-in-Chief Carmel Snow attended a show curated by Brodovitch. Brodovitch worked at the magazine from 1934-1958. Brodovitch was revolutionary in the way that he compiled his text and cropped his images. He worked with many famous people and began the careers of people like Tony Lane.



Neville Brody

"Neville Brody was born in London in 1957. He attended the London College of Printing from 1976-79 before becoming a freelance designer, mainly of record sleeves. In 1981 he became designer of The Facemagazine, where his typographic experiments won international acclaim. He went on to art direct Arena, Per Lui (Italy) and Actuel (France). A book of his collected designs, The Graphic Language of Neville Brody, was published in 1988 to coincide with a retrospective at London’s Victoria & Albert Museum. He is an enthusiastic advocate of computer-based design and in 1991 helped to launch Fuse, a disk-based ‘interactive’ magazine of new typefaces."

http://eyemagazine.com/feature/article/reputations-neville-brody



David Carson

Carson began his career as a high school teacher and decided to attend a design conference. After attending the conference he decided to attend a summer workshop in Switzerland where he was challenged to push the envelope. Carson took those words to heart and is known for creating stunning "cut and paste" word art for the magazine Ray-Gun.

[P4]:3.2

I continued to play with my final three refinements. I decided to push a few of them further and make the letters more legible. I also wanted the order of the letters BOS to be more legible. In a few of my final refinements they read more like BSO. Below are my final three refinements followed by the various different options I created that stemmed from those three refinements.

[P4]:3

I took my original font manipulation sketches and then took them into illustrator and began manipulating the actual fonts in the computer. I experimented a lot with layering the text to make a more impactful mark.

[P4]:2

The second step in this project consisted of me sketching over 30 different marks. I focused on the manipulation of the letters and how they can be grouped together. Because my airport is the Boston airport, it's letters are BOS.