The font Garamond was created in the 16th Century by Claude Garamond. He used the font, named after himself in an edition of the Erasmus book Paraphrasis. Later in 1621, Jean Jannon released some fonts that were similar, however it was released that the original designs indeed belonged to Claude Garamond. The font Garamond has a small bowl in the a and a small eye in the e. Also the top serifs are slanted down. The Garamond font is used in movie posters, like this one of “Labor Day”. Some keyword attributes for Garamond are classic, romantic and safe. 
The font Serifa was created by Adrian Frutiger in 1964. The font was originally created by Frutiger based on the Univers font, however, instead of being a sans-serif font Serifa is a slab-serif. Serifa has very prominent serifs that are entirely straight line. Serifa is also a very wide font. Compared to a narrower font such as futura, Serifa seems to dominate the space more. The font has most recently been used by Jake Tilson in the NT signage. A few keyword attributes for Serifa are strong, geometric and distinct.
The font Platelet was created from a contest for students at a four day workshop at CalArts in 1992. Phil Baines asked for an original alphabet to be designed for a specific outdoor purpose. Platelet was based on the California license plate font. Platelet has appeared on everything from London storefronts to American Publications. It has been used by PBS and was added to London’s Conran Foundation Collection. The font was originaly onlay a single lowercase alphabet. It was later changed to include uppercase for comercial use. The font is futuristic, curvy and monotonous.
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