1—use fontstruct® to create a typeface then, 2—develop a content-rich, analogue/print specimen to persuade the recipient to ultimately use your typeface. consideration should be given to the audience—students, designers, art directors or other design-related, typeface-loving professionals conversant in basic typography and design.
I began the project with the notion that I would not like designing a typeface, however, this was proven untrue by the end of the project. I really enjoyed the final work I created and I am proud of my typeface. The most important thing I learned from this project is that the way we present our work as designers is just as important as the work itself. The keywords for my font are: sharp - the font consists of many right angles and the decorative aspect that cuts through the letters resembles a cutting motion; linear - There are very little curves in my font. I tried to reduce the amount of distractions by making everything very clean lined; contemporary - The font could be used in a modern apartment complex, or used to describe something futuristic.
Below are some images of my final deliverable mailer and poster.
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